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Organizations still dependent on information technology innovation have already adopted the in AI subfields and techniques to adapt or disrupt the market while improvement their performance. Other research has examined the relationship between computing capabilities and organizational performance, with a mediating effect on dynamic process-driven capabilities. We extend this flow of literature and examine the same relationship by taking into account the capabilities of artificial intelligence (AI). Our conceptual framework is based on the paradox of productivity, resource-based view and dynamic capabilities. We relied on an in-depth review of 150 case studies collected on websites related to the integration of AI into organizations. Our study highlights the added value of AI capabilities, in terms of organizational performance, with a focus on improving organizational performance (financial, marketing, and …