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Recent empirical work in channels has produced only weak support for the argument that “as the interdependence asymmetry increases, conditions become more aversive to the development of trust or commitment” (Kumar, Scheer, and Steenkamp 1995 p. 350). The more powerful party is expected to behave opportunistically and exercise power and punitive actions forselfgain in asymmetrical dependence structures (ibid). To elicit a partner’s cooperation, the more powerful party does not need to cultivate its partner’s trust or commitment because it can use its relative power to the same effect. For the less powerful firm, trust and commitment would be impractical, too, because “such sentiments render it more vulnerable to its partner’s opportunism” (ibid, p.350).