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Researchers have long been focused on enriching Random Utility Models (RUMs) for a variety of reasons, including to better understand behavior, to improve the accuracy of forecasts, and to test the validity of simpler model structures. While numerous useful enhancements exist, they tend to be discussed and applied independently from one another. This paper presents a practical, generalized model that integrates many enhancements that have been made to RUM. In the generalized model, RUM forms the core, and then extensions are added that relax simplifying assumptions and enrich the capabilities of the basic model. The extensions that are included are: The paper presents a unified framework that encompasses all models, describes each enhancement, and shows relationships between models including how they can be integrated. These models often result in functional forms composed of complex …