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Entrepreneurs are a product of their social environment. The manner by which they perceive opportunities; access or process information; and make decisions is, influenced by both social interaction, and their social background. Using insights from Socially Situated Cognition (SSC) theory, that posits one’s social environment can have a normative or informative effect on decision-making process we consider proximal social factors influencing the decision-making processes of student entrepreneurs. We propose that entrepreneurial education, networking, and incubation spaces provide direct information to students to aid entrepreneurial decision-making, and indirect informational cues that are situational, synergistic and omnipresent. Noting the multi-faceted and dynamic nature of the entrepreneurial journey of the student, we explore the potential effect of each of these factors on the student decision-making …