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Many Australian small and medium sized businesses have web sites that offer a range of facilities for the consumer: information provision, online ordering, and community participation. In a study carried out on Australian winery web sites, it was observed that the smaller the winery, the less likely it was that it had a web site. However, those small wineries that do have web sites seem to be more innovative and are more likely to offer a wider range of Internet facilities than other small business web sites. This is almost the opposite of the general trend where the smaller the business the less innovative it is likely to be. An e-mail interview conducted with owners of a sample of the wineries, indicated that the reason for this is the need for smaller wineries to attract a larger market, perhaps at a lower cost. This stage of the study indicated that there is also a lack of planning going into web site implementation and …