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The influence of prior experience on personal computer utilization was examined through an extension of a conceptual model developed and tested previously. Respondents were classified on the basis of their self-reported skill level and length of time having used personal computers. Three competing ways of modeling the influence of experience were tested: (1) a direct influence, (2) an indirect influence through six distinct altitude and belief components, and (3) a moderating influence on the relations between the attitude/belief components and utilization. The results suggested that experience influenced utilization directly, that indirect influences were present but less pronounced, and that the moderating influence of experience on the relations between five of six antecedent constructs and utilization was generally quite strong. For researchers, the implications are that prior experience with an information …