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This study aims to examine fund family performance, in terms of selectivity skills and marketing timing ability, in Saudi Arabia, Malaysia, Indonesia, and Pakistan in 2007–2021. The sample is divided into three levels. First, analysis of the whole sample. Second, analysis by country. Third, analysis of Islamic-and conventional-focused families. The main results are: First, the fund family provides numerous advantages and facilities to managers, for instance diversification opportunities and market research, allowing them to select stocks well. However, their timing ability is still poor. Second, Saudi Arabia has the best performance while Pakistan has the worst performance. Third, as a novel contribution, there are difference in skills and ability between Islamic and conventional family managers due to their difference in main objectives. The findings are important for managers and investors. Managers can position …