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Factors related to drivers and their driving habits dominate the causation of traffic crashes. An in‐depth understanding of the human factors that influence risky driving could be of particular importance to facilitate the application of effective countermeasures. This paper sought to investigate effects of human‐centered crash contributing factors on crash outcomes. To select the methodology that best accounts for unobserved heterogeneity between crash outcomes, latent class (LC) logit model and random parameters logit (RPL) model were developed. Model estimation results generally show that serious injury crashes were more likely to involve unemployed drivers, no seatbelt use, old drivers, fatigued driving, and drivers with no valid license. Comparison of model fit statistics shows that the LC logit model outperformed the RPL model, as an alternative to the traditional multinomial logit (MNL) model.