作者
Savvas Papagiannidis, Eleonora Pantano, Eric WK See-To, Charles Dennis, Michael Bourlakis
发表日期
2017/3/6
期刊
Information Technology & People
卷号
30
期号
1
页码范围
163-188
出版商
Emerald Publishing Limited
简介
Purpose
The purpose of this paper is to examine the determinants of users’ simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions.
Design/methodology/approach
The method comprised an experiment comparing users’ perceptions of a standard 2D online clothing store with an enhanced, immersive one that aimed to provide shopping value approaching that of a traditional store by using a 3D experience where participants wore special glasses and a data glove.
Findings
Results demonstrate the major role of telepresence components in simulated experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Purchase intention is influenced by satisfaction, which is in turn influenced by enjoyment and …
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S Papagiannidis, E Pantano, EWK See-To, C Dennis… - Information Technology & People, 2017