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Services are becoming the foundation of the Telecommunication and Internet world. The ability to fast and cost-efficient create, provision and manage services will become a driving force in the overall competition. A major step forward for a rich service environment is to give end-users the ability to create their own services. The SPICE platform provides an environment for future converged services. Using the SPICE tool chain for service creation professional developers can build services combining Internet and Telecommunication service enablers. End-user driven service creation explore the creativity and needs of the real users. We explain how professional services can be created in such a way that they stimulate the uptake of end-user services. Finally, we explain the design aspect of privacy preserving service enablers which will allow network operator to take a central role in the overall service economy while …