作者
Christian Mühlroth, Laura Kölbl, Michael Grottke
发表日期
2023/5
期刊
Scientometrics
卷号
128
期号
5
页码范围
2649-2676
出版商
Springer International Publishing
简介
The early detection of and an adequate response to meaningful signals of change have a defining impact on the competitive vitality and the competitive advantage of companies. For this strategically important task, companies apply corporate foresight, aiming to enable superior company performance. With the growing dynamics of global markets, the amount of data to be analyzed for this purpose is constantly increasing. As a result, these analyses are often performed with an unreasonably high investment of financial and human resources, or are even not performed at all. To address this challenge, this paper presents a machine-learning-based approach to help companies identify early signals of change with a higher level of automation than before. For this, we combine a newly-proposed quantitative approach with the existing qualitative approaches by Cooper (stage-gate model) and by Rohrbeck (corporate …
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