查看文章

Artificial intelligence systems are nowadays a must for both companies and individuals. On one hand, individuals easily succumb the pressure and temptation of being constantly connected to their friends and families, by being actively present in the online environment. Moreover, the increased number of disruptive technologies is leading to a world, where certain activities are no longer or very hard accessible for individuals who do not embrace the ongoing shift to smart devices. On the other hand, the companies recognize the opportunities provided by disruptive digitalization and channel most of their efforts into growing their businesses efficiently, by implementing automations where possible. The constant use of technology raises a series of issues that are being addressed in both academic and business communities. The most recent topics which were widely and intensively discussed relate for example to the amount of personal data which is being accessed and shared online. Other topics include trust in artificial intelligence systems or the consumer’s preference towards virtual assistants or actual humans for various types of services. This study brings a contribution to the topic of consumer’s ability and willingness to adapt to the new redefined ways of living, marked by an aggressive intrusion of artificial intelligence systems in most parts of the everyday life. The study analyses a sample of 252 responses, out of which 161 respondents with ages younger than 40 years and 91 respondents with ages older than 40 years. The results show clear differences between the two groups.