作者
T Jia Yu, Chin Poo Lee, Kian Ming Lim, Siti Fatimah Abdul Razak
发表日期
2019/2
期刊
Indonesian Journal of Electrical Engineering and Computer Science
卷号
13
期号
2
页码范围
787-793
简介
The most common technology used in targeted advertising is facial recognition and vehicle recognition. Even though there are existing systems serving for the targeting purposes, most propose limited functionalities and the system performance is normally unknown. This paper presents an intelligent targeted advertising system with multiple functionalities, namely facial recognition for gender and age, vehicle recognition, and multiple object detection. The main purpose is to improve the effectiveness of outdoor advertising through biometrics approaches and machine learning technology. Machine learning algorithms are implemented for higher recognition accuracy and hence achieved better targeted advertising effect.
引用总数
2020202120222023202435275
学术搜索中的文章
TJ Yu, CP Lee, KM Lim, SFA Razak - Indonesian Journal of Electrical Engineering and …, 2019