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The contribution of women entrepreneurs is significant in economic growth and inclusive development. Nations worldwide and international development organizations coincide in targeting women entrepreneurship as a priority. Studies are growing accordingly, yet most concentrate on traditional approaches and identification of problem areas. This book pioneers the study of wellbeing of women entrepreneurs. Aligned with newness, this chapter highlights two understudied dimensions: the importance of the multiplier effect of the wellbeing of women entrepreneurs, defined as necessary amplifier of their efforts and contribution to society, and the detrimental consequences of applying male-oriented metrics that fail to objectively and fairly evaluate performance and achievement of women entrepreneurs. The discussion calls attention to create a new evaluation paradigm and assessment methodologies aligned with …