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There's growing interest in developing applications for the Internet of Things. Such applications' main objective is to integrate technology into people's everyday lives, to be of service to them en masse. The form in which this integration is implemented, however, still leaves much room for improvement. Usually, the user must set parameters within the application. When the person's context changes, they have to manually reconfigure the parameters. What was meant to be a commodity in an unforeseen situation then becomes extra noise. This article describes a reference architecture that improves how people are integrated with the IoT, with smartphones doing the connecting. The resulting integration opens the way to new IoT scenarios supporting evolution towards the Internet of People.