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Live video streaming has seen tremendous growth in the past decade. An important fact in live streaming is that the demand for low playback-latency inherently conflicts with the desire for high QoE. This requires different types of live services to seek different latency-QoE tradeoffs according to their service-requirements. However, our investigations revealed that it is fundamentally difficult for existing streaming algorithms to keep consistent latency in changing network conditions, let alone achieve the service-desired latency-QoE tradeoff. To tackle the challenge, this article develops a novel framework called Flexible Latency Aware Streaming (FLAS) that not only can achieve consistent low latency, but also control the latency-QoE tradeoff flexibly. Specifically, FLAS generates a set of adaptation logics offline, each optimized for a candidate tradeoff point, then selects the most appropriate one to run online. We first …