作者
Mona Rashidirad, Hamid Salimian, Ebrahim Soltani
发表日期
2018/5/14
期刊
European Business Review
卷号
30
期号
3
页码范围
218-245
出版商
Emerald Publishing Limited
简介
Purpose
The aim of this study is to examine the impact of the fit between product-service strategy and sensing capability on novelty, and the potential moderating impact of contextual factors (i.e. technological and market turbulence) on novelty.
Design/methodology/approach
In line with the aim of the study, a quantitative approach is adopted and a multi-item scale survey is designed to collect primary data. Using a mixed mode survey, a total number of 491 questionnaires are collected from a sample of UK-based telecommunications firms. Multiple regression is used to test the hypotheses and predict the outcomes.
Findings
The results support the positive contribution of a contingency approach to the study of the impact of the fit between product-service strategy and sensing dynamic capability on novelty. The results also partially confirm the reinforcing impact of technological and market turbulence on novelty.
Originality …
学术搜索中的文章
M Rashidirad, H Salimian, E Soltani - European Business Review, 2018