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Video streaming has grown tremendously in recent years and it is now one of the main applications on the Internet. Due to the networks’ inherent bandwidth fluctuations, various rate-adaptive streaming algorithms have been developed to compensate for such fluctuations to improve Quality-of-Experience (QoE). However, in practice, the preference for QoE typically differs significantly across different viewers and there is no systematic way so far to comprehensively incorporate different sets of conflicting QoE objectives into the algorithm design. Thus, it is not surprising that the QoE performance achieved by the existing algorithms is in fact far from optimal. This work aims at attacking the heart of the problem by developing a novel framework called Post Streaming Quality Analysis (PSQA) that can maximize the QoE under any preference through automatically tuning the adaptation logic of the streaming algorithms …