查看文章

Individuals nonconsciously and unintentionally pursue goals they associate with relationship partners (Fitzsimons & Bargh, 2003; Shah, 2003). Here, we demonstrate conditions under which individuals nonconsciously and unintentionally reject goals they associate with relationship partners and instead pursue opposing goals. In Experiment 1, participants were subliminally primed with the name of a controlling significant other who had a particular goal for them. Without awareness or intent, participants pursued a goal that directly opposed their significant other’s wishes. In Experiment 2, chronic reactance was shown to moderate this effect: Low-reactant individuals adopted a subliminally primed significant other’s goal, whereas high-reactant individuals pursued an opposing goal. This research suggests that in response to controlling significant others and among chronically reactant individuals, the nonconscious …