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The global markets are dynamic and the global business environment is complex, making it difficult for supply chain organizations to catch up with the complexity and dynamic environment for smooth operations. Due to this, complex sustainable supply chains become unavoidable to meet ever-growing customer requirements. Nonetheless, globalization thrives on growth in profits and expansion of markets for consumer goods (Pisching et al., 2015a, 2015b). Globalization has caused many challenges and opened the door for digital disruptions. Digitization has become the new world order for organizations. Organizations invest in smart manufacturing technologies for security, sustainability, speed, traceability, accuracy and reliability. Manufacturers have been facing challenges in forecasting to maintain the demand–supply equilibrium and reduce lead times (Jovane et al., 2008). Forecasting demand involves a lot of …