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This paper demonstrates that there exists a ground for building personal information theory through the exploration of several notions such as personal information privacy, security, sharing, and mining. It introduces a methodology for developing a conceptualization of these notions in the personal information context. To illustrate unique techniques that can be applied only to personal information, we develop a general model for sharing personal information. A protection strategy, based on separating non-personal information from its proprietors, is introduced and applied to personal information