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Set-valued data is useful for representing a rich family of information in numerous areas, such as market basket data of online shopping, apps on mobile phones and web browsing history. By analyzing set-valued data that are collected from users, service providers could learn the demographics of the users, the patterns of their usages, and finally, improve the quality of services for them. However, privacy has been an increasing concern in collecting and analyzing users' set-valued data, since these data may reveal sensitive information (e.g., identities, preferences and diseases) about individuals. In this work, we propose a privacy preserving aggregation mechanism for set-valued data: PrivSet. It provides rigorous data privacy protection locally (e.g., on mobile phones or wearable devices) and efficiently (its computational overhead is linear to the item domain size) for each user, and meanwhile allowing effective …