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Deborah Tall argued that mobility and individualism are at the heart of our identity. Public transport, active and shared mobility seek to erode that combination, offering an alternative to the private vehicle and to all implications described so well by Roland Barthes in reference to the Citroën DS. 1 These forms of mobility have achieved appreciable results in some contexts known for the widespread network of public transport or cycle/pedestrian infrastructures: here, private vehicles are no longer a necessity and the problem seems to be the opposite, namely dealing with the increasing demand for alternative solutions. Mobility as a Service2 represents the latest paradigm for rethinking in this direction the set of infrastructures, vehicles, and traffic regulations, namely the transport system. According to the MaaS vision, this system is established as a service available to users in the ways, and at the times that most suit …