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The physical environment is becoming more and more saturated with computing and communication entities that interact among themselves, as well as with users: virtually everything will be enabled to source information and respond to appropriate stimuli. In this technology-rich scenario, real-world components interact with cyberspace via sensing, computing and communication elements, thus driving towards what is called the Cyber–Physical World (CPW) convergence. Information flows from the physical to the cyber world, and vice-versa, adapting the converged world to human behavior and social dynamics. Indeed humans are at the center of this converged world since information about the context in which they operate is the key element to adapt the CPW applications and services. Alongside, a new wave of (human) social networks and structures are emerging as important drivers for the development of …