Kevin Lane Keller

Kevin Lane Keller

Tuck School of Business at Dartmouth College
在 dartmouth.edu 的电子邮件经过验证
被引用次数：211578
Marketing Branding Brands Brand Management
Alok Pathak

Alok Pathak

Sri Balaji University, Pune
在 sbup.org 的电子邮件经过验证
被引用次数：114164
Brand Management Retailing Advertising Sales
Fandy Tjiptono

Fandy Tjiptono

Associate Professor, Victoria University of Wellington
在 vuw.ac.nz 的电子邮件经过验证
被引用次数：95424
Brand management marketing in emerging markets consumer behavior service marketing responsible
Jörg Henseler

Jörg Henseler

Professor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de …
在 utwente.nl 的电子邮件经过验证
被引用次数：92881
Design Design Science Brand Management Research Methods Information Systems
Isaac Jacob

Isaac Jacob

KJ Somaiya Institute of Management,India
在 somaiya.edu 的电子邮件经过验证
被引用次数：25728
Brand Management Integrated Marketing Communications Celebrity and Sports Marketing Global Marketing
Akshay Rao

Akshay Rao

Professor of Marketing, Carlson School of Management, University of Minnesota
在 umn.edu 的电子邮件经过验证
被引用次数：16691
Marketing Management: Behavioral and … Brand management Channels an
Franz-Rudolf Esch

Franz-Rudolf Esch

Professor of Marketing and Brand Management, EBS University
在 ebs.edu 的电子邮件经过验证
被引用次数：16425
Marketing Brand Management Consumer Behaviour Communication Research
Deborah Roedder John

Deborah Roedder John

Professor of Marketing, University of Minnesota
在 umn.edu 的电子邮件经过验证
被引用次数：15689
Consumers and Brands Brand Management Children's Consumer Behavior
Prem Shamdasani

Prem Shamdasani

Associate Professor of Marketing, NUS Business School
在 nus.edu.sg 的电子邮件经过验证
被引用次数：15557
Asian Marketing Practices & Perspectives Brand Management Cross-cultural Buying Behaviour Retail Strategy
Klaus-Peter Wiedmann

Klaus-Peter Wiedmann

Professor Marketing and Management, Leibniz Universität Hannover
在 m2.uni-hannover.de 的电子邮件经过验证
被引用次数：14254
Brand Management Consumer Behavior Neuro Science Corporate Identity Strategy
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