François A. Carrillat

François A. Carrillat

HEC Montréal
在 hec.ca 的电子邮件经过验证
被引用次数：4709
Sponsorship celebrity endorsements strategy consumer behavior meta-analysis
Brad D. Carlson

Brad D. Carlson

Professor and James J. Pierson Chair in Marketing, Saint Louis University
在 slu.edu 的电子邮件经过验证
被引用次数：3927
Consumer-Brand Relationships Social Identification Celebrity Endorsements Customer-Company Identification Brand Community
Nicole R. Cunningham

Nicole R. Cunningham

The University of Texas at Austin
在 utexas.edu 的电子邮件经过验证
被引用次数：812
mass communication sport marketing advertising celebrity endorsements social media
Astrid Keel

Astrid Keel

University of La Verne
在 laverne.edu 的电子邮件经过验证
被引用次数：497
Celebrity Endorsements Branding Internet Marketing and Recessionary Marketing
Johney Johnson

Johney Johnson

Mahatma Gandhi University, Kottayam
在 mgu.ac.in 的电子邮件经过验证
被引用次数：215
Celebrity endorsements Retailing Marketing tourism Employee Engagement.
Natalya Saldanha

Natalya Saldanha

Victoria University
在 vu.edu.au 的电子邮件经过验证
被引用次数：158
Cancel Culture Social Media Influencers Celebrity Endorsements Consumer Psychology Branding
Aarti Saini

Aarti Saini

Professor of marketing, Shaheed Bhagat Singh College
在 sbs.du.ac.in 的电子邮件经过验证
被引用次数：74
consumer behavior influencer marketing celebrity endorsements digital marketing Artificial intelligence