Brad D. Carlson

Brad D. Carlson

Professor and James J. Pierson Chair in Marketing, Saint Louis University
在 slu.edu 的电子邮件经过验证
被引用次数：4059
Consumer-Brand Relationships Social Identification Celebrity Endorsements Customer-Company Identification Brand Community
Jeremy S. Wolter

Jeremy S. Wolter

Auburn University
在 auburn.edu 的电子邮件经过验证
被引用次数：1246
consumer strategy customer loyalty customer-company identification relationship marketing