Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama, Cleverdon Chair of Business
在 southalabama.edu 的电子邮件经过验证
被引用次数：476931
multivariate analysis business analytics marketing structural equation modeling PLS
Kevin Lane Keller

Kevin Lane Keller

Tuck School of Business at Dartmouth College
在 dartmouth.edu 的电子邮件经过验证
被引用次数：342328
Marketing Branding Brands Brand Management
Valarie Zeithaml

Valarie Zeithaml

Marketing Department, University of North Carolina at Chapel Hill
在 unc.edu 的电子邮件经过验证
被引用次数：303019
marketing services marketing service management
Marko Sarstedt

Marko Sarstedt

Ludwig-Maximilians-University Munich
在 lmu.de 的电子邮件经过验证
被引用次数：236413
Marketing Structural Equation Modeling Consumer Behavior PLS Research Methods
R. P. Bagozzi

RP Bagozzi

Professor of Behavioral Science in Management, University of Michigan
在 umich.edu 的电子邮件经过验证
被引用次数：231806
Marketing Management social psychology statistics neuroscience
Claes Fornell

Claes Fornell

Chairman and Founder, American Customer Satisfaction Index
在 umich.edu 的电子邮件经过验证
被引用次数：209905
Customer Satisfaction Marketing Customer Experience Management
Scott B. MacKenzie

Scott B. MacKenzie

Professor Emeritus of Marketing, Indiana University
在 indiana.edu 的电子邮件经过验证
被引用次数：183128
Marketing consumer behavior research methods advertising leadership
DAvid Aaker

DAvid Aaker

Prophet, BerkeleyHaas School of Business, University of California
在 prophet.com 的电子邮件经过验证
被引用次数：158245
Marketing branding strategy stories growth
Chao Zhang

Chao Zhang

student of business management, Salford University
被引用次数：132425
business marketing psychology history
Mak

Mak

被引用次数：129656
Marketing
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