Gulden Ulkumen

Gulden Ulkumen

University of Southern California
在 marshall.usc.edu 的电子邮件经过验证
被引用次数：1246
financial decision making mental accounting categorization confidence uncertainty
Robin L. Soster

Robin L. Soster

The Ohio State University
在 osu.edu 的电子邮件经过验证
被引用次数：440
consumer behavior mental accounting
Mehdi T. Hossain

Mehdi T. Hossain

University of Rhode Island
在 uri.edu 的电子邮件经过验证
被引用次数：238
Mental Accounting
Hyun Young Park

Hyun Young Park

Associate Professor of Marketing, CEIBS (China Europe International Business School)
在 ceibs.edu 的电子邮件经过验证
被引用次数：130
emotions morality charitable giving mental accounting branding
Andong Cheng

Andong Cheng

Assistant Professor in Marketing
在 udel.edu 的电子邮件经过验证
被引用次数：123
mental accounting gift giving scale development personality price promotions
Wendy De La Rosa

Wendy De La Rosa

The Wharton School, University of Pennsylvania
在 wharton.upenn.edu 的电子邮件经过验证
被引用次数：79
financial decision-making mental accounting subjective wealth
Rafael Nunes Teixeira

Rafael Nunes Teixeira

University of Amsterdam
在 uva.nl 的电子邮件经过验证
被引用次数：3
Behavioral Economics Framing Effects Social Norms Mental Accounting History of Economic Thought