Factors Affecting Green Purchase Behaviour and Future Research Directions Y Joshi, Z Rahman International Strategic Management Review 3 (1-2), 128-143, 2015 | 1830 | 2015 |
Measuring Consumer Perception of Social Media Marketing Activities in E-Commerce Industry: Scale Development & Validation M Yadav, Z Rahman Telematics and Informatics 34 (7), 1294-1307, 2017 | 646 | 2017 |
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm J Islam, Z Rahman Telematics and Informatics 34 (4), 96-109, 2017 | 608 | 2017 |
Corporate sustainability performance and firm performance research: literature review and future research agenda P Goyal, Z Rahman, AA Kazmi Management Decision 51 (2), 361-379, 2013 | 558 | 2013 |
Consumer engagement in online brand communities: A solicitation of congruity theory J Islam, Z Rahman, L Hollebeek Internet Research 28 (1), 23-45, 2018 | 431 | 2018 |
Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach F Talib, Z Rahman, MN Qureshi Benchmarking: An International Journal 18 (4), 563-587, 2011 | 427 | 2011 |
An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies F Talib, Z Rahman, MN Qureshi International Journal of Quality & Reliability Management 30 (3), 280-318, 2013 | 408 | 2013 |
The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce Industry M Yadav, Z Rahman Benchmarking: an International Journal 25 (9), 3882-3905, 2018 | 390 | 2018 |
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences J Islam, L Hollebeek, Z Rahman, I Khan, A Rasool Journal of Retailing and Consumer Services 50 (2019), 277-285, 2019 | 365 | 2019 |
Evolution of Sustainability as Marketing Strategy: Beginning of New Era V Kumar, Z Rahman, AA Kazmi, P Goyal Procedia - Social and Behavioral Sciences (The International Conference on …, 2012 | 337 | 2012 |
Linking Customer Engagement to Trust and Word of Mouth on Facebook Brand Communities: An Empirical Study J Islam, Z Rahman Journal of Internet Commerce 15 (1), 40-58, 2016 | 324 | 2016 |
Building company reputation and brand equity through CSR: The mediating role of trust M Fatma, Z Rahman, I Khan International Journal of Bank Marketing 33 (6), 840-856, 2015 | 321 | 2015 |
The role of customer brand engagement and brand experience in online banking I Khan, Z Rahman, M Fatma International Journal of Bank Marketing 34 (7), 1025-1041, 2016 | 305 | 2016 |
A study of total quality management and supply chain management practices F Talib, Z Rahman, MN Qureshi International Journal of Productivity and Performance Management 60 (3), 268-288, 2011 | 305 | 2011 |
The Transpiring Journey of Customer Engagement Research in Marketing: A Systematic Review of the Past Decade J Islam, Z Rahman Management Decision 54 (8), 2008-2034, 2016 | 295 | 2016 |
Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents AK Kaushik, A Agrawal, Z Rahman Tourism Management Perspectives 16, 278-289, 2015 | 286 | 2015 |
Roles and Resource Contributions of Customers in Value Co-creation AK Agarwal, Z Rahman International Strategic Management Review 3 (1-2), 144-160, 2015 | 278 | 2015 |
Measuring Customer Experience in Banks: Scale development and validation R Garg, Z Rahman, MN Qureshi Journal of Modelling in Management 9 (1), 87-117, 2014 | 271 | 2014 |
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands J Islam, Z Rahman Journal of Global Fashion Marketing 7 (1), 45-59, 2016 | 266 | 2016 |
Consumers’ Sustainable Purchase Behaviour: Modelling the Impact of Psychological Factors Y Joshi, Z Rahman Ecological Economics 159 (May 2019), 235-243, 2019 | 256 | 2019 |