| Domains of influence: exploring negative sentiment in social media T Cooper, C Stavros, AR Dobele Journal of Product & Brand Management 28 (5), 684-699, 2019 | 60 | 2019 |
| The levers of engagement: an exploration of governance in an online brand community T Cooper, C Stavros, AR Dobele Journal of Brand Management 26, 240-254, 2019 | 44 | 2019 |
| Sailing the seven C's of blog marketing: understanding social media and business impact A Dobele, M Steel, T Cooper Marketing Intelligence & Planning 33 (7), 1087-1102, 2015 | 30 | 2015 |
| The impact of social media evolution on practitioner-stakeholder relationships in brand management T Cooper, C Stavros, AR Dobele Journal of Product & Brand Management 32 (8), 1173-1190, 2023 | 8 | 2023 |
| Digital technologies and the future of the Australian fashion industry T Cooper International Specialised Skills Institute, Higher Education and Skills …, 2014 | 1 | 2014 |
| The Strategic Management of Social Media Relationships T Cooper RMIT University, 2022 | | 2022 |
| Lost in the ether: The impact of platform hegemony on social media marketing T Cooper AoIR Selected Papers of Internet Research, University College, Dublin, 2022 | | 2022 |
| The interface between industry and academia: Auditing the skills deficit in social media and digital fashion marketing T Cooper Re-imagining Global Fashion Business: New Models, Values, and Ideas – An …, 2021 | | 2021 |
| Death by nylon: Managing communications in a Facebook brand community T Cooper Bloomsbury Fashion Business Case, 2018 | | 2018 |
| Brand response to consumer backlash in social media: A typology T Cooper, C Stavros, A Dobele ANZMAC 2017, RMIT University, Melbourne, 2017 | | 2017 |
| Managing the paradox of growth in brand communities through social media T Cooper, C Stavros, A Dobele ANZMAC 2016, University of Canterbury, Christchurch, 2016 | | 2016 |
| Developing global connectedness: Engagement through social media to build fashion enterprises T Cooper Building Fashion: Made in Vietnam, RMIT University Ho Chi Minh City, 2016 | | 2016 |
| Shut up and take my money: Engaging Facebook communities to build the brand narrative T Cooper, C Stavros, A Dobele ANZMAC 2015, University of New South Wales, Sydney, 2015 | | 2015 |
Angela R. Dobele在 dobele.com.au 的电子邮件经过验证
Angela R. Dobele在 dobele.com.au 的电子邮件经过验证
Constantino StavrosProfessor of Marketing, RMIT University在 rmit.edu.au 的电子邮件经过验证
Marion SteelCourse Director, Deakin University在 deakin.edu.au 的电子邮件经过验证