Visual consumption J Schroeder Routledge, 2002 | 961 | 2002 |
Introduction: The Cultural Codes of Branding J Schroeder, M Salzer-Mörling Brand Culture, 1-12, 2006 | 698* | 2006 |
Mirrors of masculinity: Representation and identity in advertising images JE Schroeder, D Zwick Consumption Markets & Culture 7 (1), 21-52, 2004 | 642 | 2004 |
Understanding value co-creation in a co-consuming brand community S Pongsakornrungsilp, JE Schroeder Marketing Theory 11 (3), 303-324, 2011 | 548 | 2011 |
The artist and the brand JE Schroeder European Journal of Marketing 39 (11/12), 1291-1305, 2005 | 517 | 2005 |
Mapping consumer power: an integrative framework for marketing and consumer research J Denegri-Knott, D Zwick, JE Schroeder European Journal of Marketing 40 (9/10), 950-971, 2006 | 487 | 2006 |
Brand culture JE Schroeder, M Salzer-Mörling Routledge, 2006 | 476 | 2006 |
The cultural codes of branding JE Schroeder Marketing Theory 9 (1), 123-126, 2009 | 410 | 2009 |
Ethical issues of global marketing: avoiding bad faith in visual representation JL Borgerson, JE Schroeder European Journal of Marketing 36 (5/6), 570-594, 2002 | 311 | 2002 |
Marketing images of gender: a visual analysis JE Schroeder, JL Borgerson Consumption, Markets and Culture 2 (2), 161-201, 1998 | 311 | 1998 |
23 Critical visual analysis JE Schroeder Handbook of qualitative research methods in marketing, 303-321, 2006 | 234 | 2006 |
A visual approach to consumer research JE Schroeder Representing consumers: voices, views, and visions, 193, 1998 | 225* | 1998 |
Psychological correlates of the materialism construct. JE Schroeder, SS Dugal Journal of Social Behavior & Personality, 1995 | 224 | 1995 |
An ethics of representation for international marketing communication JE Schroeder, JL Borgerson International Marketing Review 22 (5), 578-600, 2005 | 178 | 2005 |
# selfie: digital self-portraits as commodity form and consumption practice M Iqani, JE Schroeder Consumption Markets & Culture 19 (5), 405-415, 2016 | 176 | 2016 |
Polysemy in Advertising S Puntoni, JE Schroeder, M Ritson ERIM report series research in management Erasmus Research Institute of …, 2006 | 170* | 2006 |
Meaning matters: Polysemy in advertising S Puntoni, J Schroeder, M Ritson Journal of Advertising, 2010 | 163 | 2010 |
Borderlines: Skin, tattoos and consumer culture theory M Patterson, J Schroeder Marketing Theory 10 (3), 253-267, 2010 | 148 | 2010 |
Marketing high tech products: lessons in customer focus from the marketplace DE Rosen, JE Schroeder, EF Purinton Academy of Marketing Science Review 6, 1-17, 1998 | 147 | 1998 |
The Routledge companion to visual organization E Bell, S Warren, JE Schroeder Routledge, 2014 | 144 | 2014 |