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Zhucheng SHAO (邵珠宬)
Zhucheng SHAO (邵珠宬)
其他姓名Jeoson Shao
Heriot-Watt University
在 hw.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment
Z Shao
Journal of Research in Interactive Marketing 18 (3), 506-527, 2024
52024
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
Z Shao
Journal of Retailing and Consumer Services 78, 103715, 2024
52024
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
Z Shao, JSY Ho, GWH Tan, KB Ooi, P Sarker, YK Dwivedi
Journal of Brand Management, 1-23, 2024
2024
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Z Shao, JSY Ho, GWH Tan, KB Ooi, C Dennis
International Journal of Consumer Studies 48 (3), e13047, 2024
2024
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