| Virtual destination image: Testing a telepresence model MY Hyun, RM O'Keefe Journal of business research 65 (1), 29-35, 2012 | 309 | 2012 |
| Mobile-mediated virtual experience in tourism: concept, typology and applications MY Hyun, S Lee, C Hu Journal of Vacation Marketing 15 (2), 149-164, 2009 | 193 | 2009 |
| Predicting the use of smartphone-based Augmented Reality (AR): Does telepresence really help? HC Kim, MY Hyun Computers in Human Behavior 59, 28-38, 2016 | 161 | 2016 |
| Exploring the role of innovative technologies in building a knowledge-based destination P Racherla, C Hu, MY Hyun Current issues in tourism 11 (5), 407-428, 2008 | 93 | 2008 |
| Mobile services as a marketing tool to enhance restaurant revenue: An exploratory study S Lee, J Hwang, MY Hyun Journal of Hospitality Marketing & Management 19 (5), 464-479, 2010 | 33 | 2010 |
| Chapter 3 A Model of Virtual Destination Branding M Yongho Hyun, LA Cai Tourism branding: Communities in action, 37-50, 2009 | 28 | 2009 |
| Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers: a cross-national perspective MY Hyun, HC Kim Journal of Travel Research 59 (8), 1522-1552, 2020 | 16 | 2020 |
| Corporate social responsibility (CSR), ethical climate and pride in membership moderated by casino dealers’ customer orientation MY Hyun, L Gao, S Lee International Journal of Contemporary Hospitality Management 33 (10), 3256-3276, 2021 | 13 | 2021 |
| Inter-satisfaction between website and automated call distribution (ACD) systems MY Hyun, HC Kim, RM O’Keefe Journal of Travel & Tourism Marketing 31 (8), 1039-1056, 2014 | 13 | 2014 |
| Motivations to walk Jeju “Ollegil”, South Korea: development and validation of a walking motivation scale MY Hyun, YA Park, YG Kim Tourism Planning & Development 13 (4), 486-503, 2016 | 10 | 2016 |
| Residents’ citizenship behavior between collectivism and individualism: the roles of COVID-19 recurrence risk and length of residency MY Hyun, MS Shanka, HC Kim Journal of Sustainable Tourism 31 (8), 2003-2022, 2023 | 4 | 2023 |
| When Does (Mis) Fit Between Customer Service Orientation and Internal Service Qualities Matter for Frontline Employees’ Pride in Membership and Their Behaviors? MY Hyun, L Gao, S Lee, HC Kim Cornell Hospitality Quarterly, 19389655231223359, 2024 | | 2024 |
| Effects of perceived benefits and concerns misfit on residents’ destination citizenship behaviors: a moderating role of perceived risk of COVID-19 recurrence MY Hyun, S Jung, HC Kim, D Gursoy Journal of Sustainable Tourism, 2023 | | 2023 |
| The Conceptual Model of Virtualised Destination Image Formation (VDIF) on the Web-based Internet MY Hyun, D Buhalis CAUTHE 2006: To the City and Beyond: To the City and Beyond, 267-287, 2006 | | 2006 |
