| Aesthetics and the online shopping environment: Understanding consumer responses YJ Wang, MS Minor, J Wei Journal of retailing 87 (1), 46-58, 2011 | 490 | 2011 |
| Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy Y Jian Wang, MD Hernandez, MS Minor, J Wei European journal of marketing 46 (5), 712-732, 2012 | 69 | 2012 |
| My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics YJ Wang, OJ Butt, J Wei Journal of Brand Management 19, 45-56, 2011 | 47 | 2011 |
| A comparison of humor styles in US and Mexican television commercials KW Cruthirds, VL Wang, YJ Wang, J Wei Marketing Intelligence & Planning 30 (4), 384-401, 2012 | 26 | 2012 |
| Understanding experiential consumption: theoretical advancement and practical implication CL Wang, Y Wang, J Wei, H Chung Asia Pacific Journal of Marketing and Logistics 32 (6), 1173-1176, 2020 | 25 | 2020 |
| “Enculturated” Pleasure: A Study in Multicultural Engagement: How Do Mexican and US Consumers Respond To Humorous Advertising Differently? VL Wang, KW Cruthirds, YJ Wang, J Wei Journal of Advertising Research 54 (3), 320-331, 2014 | 15 | 2014 |
| Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense A Wong, J Wei Journal of Retailing and Consumer Services 75, 103507, 2023 | 11 | 2023 |
| How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers Y Zhu, V Lynette Wang, YJ Wang, JJ Wei International Journal of Consumer Studies 46 (3), 716-730, 2022 | 9 | 2022 |
| Culture, emotions, and nation equity CY Chen, D Maheswaran, J Wei, P Saxene Handbook of Culture and Consumer Behavior, 183-202, 2015 | 4 | 2015 |
| Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads Y Zhu, Y Wang, J Wei, A Hao Journal of Research in Interactive Marketing 17 (6), 848-864, 2023 | 3 | 2023 |
| Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks YJ Wang, S Hong, J Wei, KW Cruthirds International Journal of Electronic Marketing and Retailing 4 (1), 80-99, 2011 | 3 | 2011 |
| Experiential Approach to Consumer Decision Making CL Wang, Y Wang, J Wei, H Chung | | |
