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Martin Klepek
Martin Klepek
Marketing, School of Business and Administration Karviná
在 opf.slu.cz 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Technology acceptance as a determinant of online grocery shopping adoption.
R Bauerová, M Klepek
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (3), 2018
1002018
Why do retail customers hesitate for shopping grocery online?
M Klepek, R Bauerová
Technological and Economic Development of Economy 26 (6), 1444-1462, 2020
632020
Marketing communication model for social networks
M Klepek, H Starzyczná
Journal of Business Economics and Management 19 (3), 500-520, 2018
602018
Guerrilla marketing concept and further research possibilities
M Klepek
Silesian University in Opava, School of Business Administration in Karvina …, 2014
282014
Regional innovation approach: A case of the Moravian-Silesian region
INGP ADÁMEK, INGŠ ČEMERKOVÁ, INGM KLEPEK, INGJ ŠEBESTOVÁ, ...
XVIII. MEZINÁRODNÍ KOLOKVIUM O REGIONÁLNÍCH VĚDÁCH, 161, 2015
162015
The theoretical framework for the application of the TAM in online grocery shopping
R Bauerová, M Klepek
Working Papers 0044, Silesian University, School of Business Administration, 2017
132017
Systematic analysis of the current academic research on social media marketing
M Klepek
Scientific Annals of Economics and Business 64 (Special), 15-27, 2017
122017
Regional entrepreneurship culture and the business lifecycle: Patterns from the Moravian-Silesian region
J Šebestová, M Klepek, Š Čemerková, P Adámek
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (6 …, 2015
122015
The role of demographic factors in consumer perception of value from brand communication on Facebook
M Klepek
Central European Business Review 9 (3), 56-73, 2020
92020
Buyer personas: its use and limitations in online marketing
M Klepek
Marketing Identity 7 (1), 886-896, 2019
92019
How do e-stores grow their market share?
M Klepek, D Kvíčala
Marketing Intelligence & Planning 40 (8), 945-957, 2022
82022
Determinants of customer engagement on Facebook brand pages
M Klepek
Scientific papers of the University of Pardubice. Series D, Faculty of …, 2018
62018
The Digitalization of a Grocery Shopping from a Generation Perspective.
R Bauerová, M Klepek
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius …, 2018
52018
The measurement methods of customer value and its use in small and medium sized czech enterprises
A Chromčáková, M Klepek, H Starzyczná
Scientific papers of the University of Pardubice. Series D, Faculty of …, 2018
52018
Purchasing behaviour of czech singles and its consequences on marketing communication effectiveness
M Klepek, K Matušínská
Acta Acad. Karviniensia 1, 57-69, 2016
52016
Nové trendy online marketingové komunikace jako prostředek pro zvyšování atraktivity měst a obcí v moravskoslezském kraji
INMS REGION, INGM KLEPEK
XVII. mezinárodní kolokvium o regionálních vědách, 441, 2014
42014
Development and standardization of a tool to measure knowledge of labour laws among employees
MM Sulphey, AA Alanzi, M Klepek
Technická univerzita v Liberci, 2021
32021
BRAND PRESENCE IN DECISION-MAKING INVOLVING DECOYS.
R Kubalová, M Klepek
Market/Trziste 34 (1), 2022
22022
HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?
M Klepek, D Kvíčala
Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021
22021
Behavioral aspects of brand management
J Majerová, M Klepek, A Križanová, M Stoklasa
Addleton Academic Publishers, 2021
22021
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