| The power of virtual influencers: Impact on consumer behaviour and attitudes in the age of AI M Gerlich Administrative Sciences 13 (8), 178, 2023 | 22 | 2023 |
| Perceptions and acceptance of artificial intelligence: A multi-dimensional study M Gerlich Social Sciences 12 (9), 502, 2023 | 16 | 2023 |
| Covid-19 Induced Changes in Consumer Behavior M Gerlich Open Journal of Business and Management 9 (5), 2425-2451, 2021 | 16 | 2021 |
| How Short-Term Orientation Dominates Western Businesses and the Challenges They Face—An Example Using Germany, the UK, and the USA M Gerlich Administrative Sciences 13 (1), 25, 2023 | 11 | 2023 |
| Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing: identification of micro and nano influencers M Gerlich, W Elsayed, K Sokolovskiy Frontiers in Communication 8, 1075654, 2023 | 8 | 2023 |
| The Power of Personal Connections in Micro-Influencer Marketing: A Study on Consumer Behaviour and the Impact of Micro-Influencers M Gerlich Transnational Marketing Journal 11 (1), 131-152, 2023 | 7 | 2023 |
| Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era? M Gerlich Journal of Digital & Social Media Marketing 9 (4), 354-370, 2022 | 7 | 2022 |
| How elite configurations explain shifts from democracy to authoritarian or totalitarian regimes: Turkey as a case study M Gerlich Open Journal of Political Science 11 (02), 273, 2021 | 4 | 2021 |
| The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption M Gerlich Sustainability 15 (21), 15491, 2023 | 2 | 2023 |
| Challenging the Status Quo: Transforming HRM Practices to Address the Societal Shift in Employee Expectations. M Gerlich Annals of Social Sciences & Management Studies 8 (4), 2023 | 1 | 2023 |
| Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics M Gerlich Social Sciences 13 (5), 251, 2024 | | 2024 |
| Empirical Insights into the Contemporary 360 Management Framework (360MF) M Gerlich Open Journal of Business and Management 12, 1488-1515, 2024 | | 2024 |
| The Societal Perceptions of AI and its Impact on Marketing M Gerlich 5th World Conference on Business, Management, Finance, Economics and …, 2024 | | 2024 |
| Beyond the Paycheck: Navigating the New Era of Employee Expectations M Gerlich Enhancing Employee Engagement and Productivity in the Post-Pandemic …, 2023 | | 2023 |
| Devoid Elites and the Need for a New Elite Configuration: An Analysis of Post-Soviet Societies on the Example of Azerbaijan M Gerlich Journal of Ethnic and Cultural Studies 10 (4), 13-42, 2023 | | 2023 |
| Handbook of Strategic Analysis and Corporate Foresight M Gerlich | | 2023 |
| Time for Change: Rethinking Top Managers’ Bonus Systems for A Sustainable and Prosperous Future M Gerlich Annals of Social Sciences & Management Studies 8 (3), 555736, 2023 | | 2023 |
| Why Do Western Change Management Approaches Not Work in Societies with High Power Distance? A Case Study of Azerbaijan M Gerlich International Journal of Organizational Diversity 23 (1), 21-42, 2022 | | 2022 |
