| Strategy, decision making, and cognition: an integrative perspective R Appan, DE Bolton, S Madhavaram International Journal of Strategic Decision Sciences (IJSDS) 8 (3), 78-98, 2017 | 10 | 2017 |
| The moderating effect of temporal distance on partitioned vs combined pricing J Choi, DE Bolton, M Grishin Journal of Consumer Marketing 36 (5), 529-538, 2019 | 8 | 2019 |
| Integrating customer journey mapping and integrated marketing communications for omnichannel and digital marketing education: An abstract D Laverie, WH Humphrey, DE Bolton Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 6 | 2018 |
| Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications DE Bolton, S Madhavaram Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| How can Targeted Price Promotion Create Value for Firms in B2C Relationships? A Systematic Review and Research Agenda: An Abstract S Madhavaram, D Bolton Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Implications of the developments in metaphors research for marketing communications: a review and research agenda: an abstract S Madhavaram, D Bolton, V Badrinarayanan Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement D Bolton, S Madhavaram Journal of Marketing Theory and Practice, 1-22, 2024 | | 2024 |
| The Impact of Customized Price Promotion and Functional Impulsivity on Evaluation of Deals: An Empirical Investigation DE Bolton Cleveland State University, 2018 | | 2018 |
| Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract DE Bolton, S Madhavaram Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Metaphors and Sales Management: A Review and Research Agenda: An Abstract S Madhavaram, D Bolton, V Badrinarayanan Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
