On Product Uncertainty in Online Markets: Theory and Evidence A Dimoka, Y Hong, PA Pavlou MIS Quarterly 36 (2), 395-426, 2012 | 800 | 2012 |
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents Y Hong, PA Pavlou Information Systems Research 25 (2), 328-344, 2014 | 441 | 2014 |
Stimulating Online Reviews by Combining Financial Incentives and Social Norms G Burtch, Y Hong, R Bapna, V Griskevicius Management Science 64 (5), 2065-2082, 2018 | 398 | 2018 |
How Do On‐demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness Z Li, C Liang, Y Hong, Z Zhang Production and Operations Management 31 (1), 239-258, 2022 | 351* | 2022 |
Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding Y Hong, Y Hu, G Burtch MIS Quarterly 42 (4), 1211-1224, 2018 | 228* | 2018 |
Social Network Integration and User Content Generation: Evidence from Natural Experiments N Huang, Y Hong, G Burtch MIS Quarterly 41 (4), 1035-1058, 2017 | 217 | 2017 |
Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews N Huang, G Burtch, Y Hong, E Polman Journal of Consumer Psychology 26 (4), 474-482, 2016 | 193 | 2016 |
Culture, Conformity and Emotional Suppression in Online Reviews Y Hong, N Huang, G Burtch, C Li Journal of the Association for Information Systems 17 (11), 737-758, 2016 | 193* | 2016 |
On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services Y Hong, PA Pavlou Information Systems Research 28 (3), 547-562, 2017 | 192* | 2017 |
The Value of Multi-Dimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments PY Chen, Y Hong, Y Liu Management Science 64 (10), 4471-4965, 2018 | 183* | 2018 |
Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments N Huang, G Burtch, B Gu, Y Hong, C Liang, K Wang, D Fu, B Yang Management Science 65 (1), 327–345, 2019 | 181 | 2019 |
Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform L Kuang, N Huang, Y Hong, Z Yan Journal of Management Information Systems 36 (1), 289-320, 2019 | 173 | 2019 |
Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market N Huang, G Burtch, Y Hong, PA Pavlou Information Systems Research 31 (2), 297-652, 2020 | 167 | 2020 |
On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems Y Hong, PA Pavlou, N Shi, K Wang MIS Quarterly 41 (3), 787-809, 2017 | 156* | 2017 |
Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets Y Hong, CA Wang, PA Pavlou Information Systems Research 27 (1), 49-69, 2016 | 130 | 2016 |
On the Role of Provision Points in Online Crowdfunding G Burtch, Y Hong, D Liu Journal of Management Information Systems 35 (1), 117-144, 2017 | 126 | 2017 |
Do ride-sharing services affect traffic congestion? An empirical study of uber entry Z Li, Y Hong, Z Zhang Social Science Research Network 2002, 1-29, 2016 | 126 | 2016 |
How do peer awards motivate creative content? Experimental evidence from Reddit G Burtch, Q He, Y Hong, D Lee Management Science 68 (5), 3488-3506, 2022 | 124* | 2022 |
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content Y Hu, A Xu, Y Hong, D Gal, V Sinha, R Akkiraju Journal of Management Information Systems 36 (3), 893-930, 2019 | 111 | 2019 |
Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch. tv K Zhao, Y Hu, Y Hong, JC Westland Journal of the Association for Information Systems 22 (4), 1076-1098, 2021 | 97* | 2021 |