Pricing: Prinzipien und Prozesse der betrieblichen Preispolitik H Diller, M Beinert, BS Ivens, S Müller https://books.google.de/books?id=1doIEAAAQBAJ&lpg=PP1&dq=pricing&hl=de&pg …, 2021 | 1278* | 2021 |
Brand management in higher education: the university brand personality scale PA Rauschnabel, N Krey, BJ Babin, BS Ivens Journal of Business Research 69 (8), 3077-3086, 2016 | 400 | 2016 |
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables PA Rauschnabel, A Brem, BS Ivens Computers in Human Behavior 49, 635-647, 2015 | 328 | 2015 |
Are key account relationships different? Empirical results on supplier strategies and customer reactions BS Ivens, C Pardo Industrial Marketing Management 36 (4), 470-482, 2007 | 279 | 2007 |
Do frugal and reverse innovation foster sustainability? Introduction of a conceptual framework A Brem, B Ivens Journal of Technology Management for Growing Economies 4 (2), 31-50, 2013 | 194 | 2013 |
Verkauf und Kundenmanagement H Diller, A Haas, BS Ivens Eine prozessorientierte Konzeption, Stuttgart, 2005 | 180 | 2005 |
Relational exchange norms in marketing: a critical review of Macneil’s contribution BS Ivens, KJ Blois Marketing theory 4 (3), 239-263, 2004 | 178 | 2004 |
How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework BS Ivens Journal of Business & Industrial Marketing 19 (5), 300-309, 2004 | 160 | 2004 |
Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes BS Ivens Industrial Marketing Management 34 (6), 566-576, 2005 | 155 | 2005 |
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens Journal of Marketing for Higher Education 27 (1), 112-130, 2017 | 136 | 2017 |
Collaborative brand attacks in social media: exploring the antecedents, characteristics, and consequences of a new form of brand crises PA Rauschnabel, N Kammerlander, BS Ivens Journal of Marketing Theory and Practice 24 (4), 381-410, 2016 | 135 | 2016 |
Grundprinzipien des marketing H Diller, A Fürst, BS Ivens | 128 | 2007 |
Grundprinzipien des Marketing H Diller, A Fürst, BS Ivens WiGIM ev Nürnberg, 2007 | 128 | 2007 |
Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study M Burkert, BS Ivens, J Shan Industrial Marketing Management 41 (3), 544-556, 2012 | 119 | 2012 |
On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence BS Ivens, A Leischnig, B Muller, K Valta Psychology & Marketing 32 (8), 808-820, 2015 | 117 | 2015 |
Relationship keyness: The underlying concept for different forms of key relationship management BS Ivens, C Pardo, R Salle, B Cova Industrial Marketing Management 38 (5), 513-519, 2009 | 104 | 2009 |
Key Account Management in Business Markets: An Empirical Test of Common Assumptions BS Ivens, C Pardo Handbook of Strategic Account Management: A Comprehensive Resource, 228-244, 2012 | 103 | 2012 |
Measuring relational norms: some methodological issues KJ Blois, BS Ivens European Journal of Marketing, 2006 | 90 | 2006 |
Norm-based relational behaviours: is there an underlying dimensional structure? B Sven Ivens Journal of Business & Industrial Marketing 21 (2), 94-105, 2006 | 86 | 2006 |
Customer brand personality perception: A taxonomic analysis BS Ivens, KS Valta Journal of Marketing Management 28 (9-10), 1062-1093, 2012 | 84 | 2012 |