Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention A Vahdat, A Alizadeh, S Quach, N Hamelin, P Thaichon Australasian Marketing Journal 29 (2), 187-197, 2021 | 322 | 2021 |
A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 230 | 2021 |
Digital technologies: tensions in privacy and data S Quach, P Thaichon, K Martin, S Weaven, R Palmatier Journal of the Academy of Marketing Science, 2022 | 229 | 2022 |
Antecedents and consequences of panic buying: The case of COVID‐19 C Prentice, S Quach, P Thaichon International Journal of Consumer Studies, 2021 | 219 | 2021 |
From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment S Quach, P Thaichon Journal of Business Research 81, 163-172, 2017 | 219 | 2017 |
Digital content marketing as a catalyst for e-WOM in food tourism Y Bu, J Parkinson, P Thaichon Australasian Marketing Journal 29 (2), 142-154, 2021 | 196 | 2021 |
Emotion and advertising effectiveness: A novel facial expression analysis approach N Hamelin, O El Moujahid, P Thaichon Journal of Retailing and Consumer Services 36, 103-111, 2017 | 191 | 2017 |
The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns P Thaichon, A Lobo, C Prentice, TN Quach Journal of Retailing and Consumer Services 21 (6), 1047-1058, 2014 | 172 | 2014 |
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Y Bu, J Parkinson, P Thaichon Journal of Retailing and Consumer Services 66, 102904, 2022 | 169 | 2022 |
Surviving an economic downturn: Dynamic capabilities of SMEs S Weaven, S Quach, P Thaichon, L Frazer, K Billot, D Grace Journal of Business Research 128, 109-123, 2021 | 166 | 2021 |
Internet service providers' service quality and its effect on customer loyalty of different usage patterns TN Quach, P Thaichon, C Jebarajakirthy Journal of Retailing and Consumer services 29, 104-113, 2016 | 162 | 2016 |
The influence of relationship marketing orientation on brand equity in banks D Yoganathan, C Jebarajakirthy, P Thaichon Journal of Retailing and Consumer Services 26, 14-22, 2015 | 159 | 2015 |
Hybrid sales structures in the age of e-commerce P Thaichon, J Surachartkumtonkun, S Quach, S Weaven, RW Palmatier Journal of Personal Selling & Sales Management 38 (3), 277-302, 2018 | 152 | 2018 |
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers P Thaichon, TN Quach Journal of Global Scholars of Marketing Science 25 (4), 295-313, 2015 | 147 | 2015 |
Consumer socialization process: The role of age in children's online shopping behavior P Thaichon Journal of Retailing and Consumer Services 34 (January 2017), 38–47, 2017 | 135 | 2017 |
An empirical model of home internet services quality in Thailand P Thaichon, A Lobo, A Mitsis Asia Pacific Journal of Marketing and Logistics 26 (2), 190-210, 2014 | 127 | 2014 |
Understanding online shopping behaviours and purchase intentions amongst millennials M Dharmesti, TRS Dharmesti, S Kuhne, P Thaichon Young Consumers 22 (1), 152-167, 2021 | 98 | 2021 |
Online relationship marketing: evolution and theoretical insights into online relationship marketing P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Bu Marketing Intelligence & Planning 38 (6), 676-698, 2019 | 91 | 2019 |
Price Image and the Sugrophobia Effect on Luxury Retail Purchase Intention C Hwa, D Waller, P Thaichon, H Ting, J Jean Journal of Retailing and Consumer Services, 2020 | 90 | 2020 |
Moving from multi-channel to Omni-channel retailing: Special issue introduction P Thaichon, I Phau, S Weaven Journal of Retailing and Consumer Services, 2020 | 86 | 2020 |