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Julie Fitzmaurice
Julie Fitzmaurice
Associate Professor, Marketing; Associate Dean, Girard School of Business
在 merrimack.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Materialism and social consumption
J Fitzmaurice, C Comegys
Journal of marketing theory and practice 14 (4), 287-299, 2006
4032006
Incorporating consumers' motivations into the theory of reasoned action
J Fitzmaurice
Psychology & Marketing 22 (11), 911-929, 2005
2922005
Splurge purchases and materialism
J Fitzmaurice
Journal of Consumer marketing 25 (6), 332-338, 2008
1002008
Market mavens’ motivations to acquire information
J Fitzmaurice
The Marketing Management Journal 21 (1), 71-83, 2011
412011
Leaving It All Behind: Service Loyalties in Transition.
RA Higie, LL Price, J Fitzmaurice
Advances in consumer research 20 (1), 1993
151993
Role of consumers' environmental views on purchases at wineries
J Fitzmaurice, M Cordano, TE Martinson, AV Wise
Journal of wine research 25 (3), 175-188, 2014
92014
Moving towards action: How consumers think about a new behavior
J Fitzmaurice
Marketing Management Journal 15 (1), 81-94, 2005
52005
Greens in the Vines: The Role of Consumers’ Environmental Concerns Regarding Inclination to Make Wine Purchases
J Fitzmaurice, M Cordano, TE Martinson, AV Wise
Proceedings of the International Association for Business and Society 23 …, 2012
2012
Individual action potential: Measurement and predictors
J Fitzmaurice
University of Connecticut, 1995
1995
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