Influence of consumers’ perceived risk on consumers’ online purchase intention S Kamalul Ariffin, T Mohan, YN Goh Journal of research in Interactive Marketing 12 (3), 309-327, 2018 | 731 | 2018 |
Understanding the consumer’s intention to use the e-wallet services SK Ariffin, MFR Abd Rahman, AM Muhammad, Q Zhang Spanish Journal of Marketing-ESIC 25 (3), 446-461, 2021 | 100 | 2021 |
Religiosity moderates the relationship between ego-defensive function and attitude towards advertising S Kamalul Ariffin, I Ismail, KA Mohammad Shah Journal of Islamic Marketing 7 (1), 15-36, 2016 | 69 | 2016 |
A study of factors influencing consumer's purchase intention toward green vehicles: evidence from malaysia NL Yong, SK Ariffin, GY Nee, NA Wahid Global Business and Management Research 9 (4s), 281-297, 2017 | 45 | 2017 |
Investigating the factors affecting consumer purchase intention towards halal organic food SK Ariffin, NN Dihanan, NA Wahid Journal of Entrepreneurship, Business and Economics 7 (2), 162-188, 2019 | 39 | 2019 |
The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea SK Ariffin, NQ Ihsannuddin, AMA Mohsin Journal of Islamic Marketing, 2021 | 30 | 2021 |
How personal beliefs influence consumer attitude towards online advertising in Malaysia: To trust or not to trust SK Ariffin, TL Aun, Y Salamzadeh Global Business & Management Research 10 (1), 30-47, 2018 | 30 | 2018 |
How green marketing mix strategies affects the firm's performance: a Malaysian perspective WH Goh, YN Goh, SK Ariffin, Y Salamzadeh International journal of sustainable strategic management 7 (1-2), 113-130, 2019 | 29 | 2019 |
Investigating factors affecting intention to use mobile payment among young professionals in Malaysia SK Ariffin, KT Lim First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019), 6-11, 2020 | 28 | 2020 |
Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness Q Zhang, SK Ariffin, C Richardson, Y Wang Journal of Retailing and Consumer Services 73, 103302, 2023 | 27 | 2023 |
Investigating the factors affecting purchase intention of Muslim women towards halal cosmetics SK Ariffin, WF Azra, NA Wahid, GY Nee Journal of Entrepreneurship, Business and Economics 7 (2s), 78-105, 2019 | 25 | 2019 |
Stimulating online buying behaviour among millennials in Pakistan: A conceptual model and research propositions GA Abbasi, YN Goh, SK Ariffin Journal of Entrepreneurship, Business and Economics 7 (2), 189-219, 2019 | 23 | 2019 |
Factors influencing Malaysian consumers’ intention to purchase green energy: the case of solar panel N Aziz, NA Wahid, MA Sallam, SK Ariffin Global Business and Management Research 9 (4s), 328-346, 2017 | 21 | 2017 |
A leap of faith? Managerial religiosity and market entry decisions C Richardson, SK Ariffin Management International Review 59, 277-305, 2019 | 17 | 2019 |
Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops SK Ariffin, KAM Shah, I Ismail Jurnal Pengurusan 48 (1), 111-123, 2016 | 13 | 2016 |
Examining the influencing factors of consumer purchase intention toward fast food with health concerns as a moderator SK Ariffin, F Ng, AMA Mohsin Journal of Entrepreneurship, Business and Economics 9 (2), 39-71, 2021 | 10 | 2021 |
Investigating Factors Affecting Intention to Use Mobile Payment Among Young Professionals in Malaysia. 141, 6–11 SK Ariffin, KT Lim | 8 | 2020 |
Muslim consumers’ attitude toward non-muslim’s Halal food operators: Evidence from Malaysia SK Ariffin, AMA Mohsin, Y Salamzadeh Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and …, 2019 | 8 | 2019 |
Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity Q Zhang, Y Wang, SK Ariffin Plos one 19 (2), e0296339, 2024 | 4 | 2024 |
Influences of Problem Awareness, Awareness of Consequences and Ascription of Responsibility on Consumer's Personal Norm to Prevent Water Wastage Behavior NA Wahid, SF Syed Fadzil, SK Ariffin Environment and Ecology Research 10 (2), 275-283, 2022 | 4 | 2022 |