| On the automatic activation of attitudes K Fazio, Sanbonmatsu, Powell Journal of Personality and Social Psychology 2, 229-238., 1986 | 7243* | 1986 |
| Who multi-tasks and why? Multi-tasking ability, perceived multi-tasking ability, impulsivity, and sensation seeking DM Sanbonmatsu, DL Strayer, N Medeiros-Ward, JM Watson PloS one 8 (1), e54402, 2013 | 632 | 2013 |
| The role of attitudes in memory-based decision making. DM Sanbonmatsu, RH Fazio Journal of Personality and social Psychology 59 (4), 614, 1990 | 630 | 1990 |
| The effects of physiological arousal on information processing and persuasion DM Sanbonmatsu, FR Kardes Journal of Consumer research 15 (3), 379-385, 1988 | 526 | 1988 |
| Optimism, pessimism, and gambling: The downside of optimism B Gibson, DM Sanbonmatsu Personality and social psychology bulletin 30 (2), 149-160, 2004 | 330 | 2004 |
| Preference for risk in investing as a function of trait optimism and gender J Felton, B Gibson, DM Sanbonmatsu The journal of behavioral finance 4 (1), 33-40, 2003 | 292 | 2003 |
| Selective hypothesis testing DM Sanbonmatsu, SS Posavac, FR Kardes, SP Mantel Psychonomic Bulletin & Review 5, 197-220, 1998 | 229 | 1998 |
| The role of prior knowledge and missing information in multiattribute evaluation DM Sanbonmatsu, FR Kardes, PM Herr Organizational Behavior and Human Decision Processes 51 (1), 76-91, 1992 | 201 | 1992 |
| Considering the best choice: Effects of the salience and accessibility of alternatives on attitude–decision consistency. SS Posavac, DM Sanbonmatsu, RH Fazio Journal of personality and social psychology 72 (2), 253, 1997 | 151 | 1997 |
| On the automatic activation of attitudes FSP Kardes Journal of Personality and Social Psychology 50 (2), 229-238, 1986 | 151* | 1986 |
| Contextual influences on judgment based on limited information DM Sanbonmatsu, FR Kardes, SS Posavac, DC Houghton Organizational Behavior and Human Decision Processes 69 (3), 251-264, 1997 | 142 | 1997 |
| The brand positivity effect: When evaluation confers preference SS Posavac, DM Sanbonmatsu, FR Kardes, GJ Fitzsimons Journal of Consumer Research 31 (3), 643-651, 2004 | 137 | 2004 |
| Remembering less and inferring more: Effects of time of judgment on inferences about unknown attributes. DM Sanbonmatsu, FR Kardes, C Sansone Journal of Personality and Social Psychology 61 (4), 546, 1991 | 129 | 1991 |
| The role of attribute knowledge and overall evaluations in comparative judgment DM Sanbonmatsu, FR Kardes, BD Gibson Organizational Behavior and Human Decision Processes 48 (1), 131-146, 1991 | 127 | 1991 |
| Cognitive underpinnings of beliefs and confidence in beliefs about fully automated vehicles DM Sanbonmatsu, DL Strayer, Z Yu, F Biondi, JM Cooper Transportation research part F: traffic psychology and behaviour 55, 114-122, 2018 | 126 | 2018 |
| Illusory correlation in the perception of individuals and groups DM Sanbonmatsu, SJ Sherman, DL Hamilton Social Cognition 5 (1), 1-25, 1987 | 117 | 1987 |
| Overestimating the importance of the given information in multiattribute consumer judgment DM Sanbonmatsu, FR Kardes, DC Houghton, EA Ho, SS Posavac Journal of consumer psychology 13 (3), 289-300, 2003 | 115 | 2003 |
| Direction of comparison, expected feature correlation, and the set‐size effect in preference judgment FR Kardes, DM Sanbonmatsu Journal of Consumer Psychology 2 (1), 39-54, 1993 | 115 | 1993 |
| Seff-Handicapping and Interpersonal Trade-Offs: The Effects of Claimed Self-Handicaps on Observers' Performance Evaluations and Feedback F Rhodewalt, DM Sanbonmatsu, B Tschanz, DL Feick, A Waller Personality and Social Psychology Bulletin 21 (10), 1042-1050, 1995 | 95 | 1995 |
| Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed FR Kardes, DM Sanbonmatsu, ML Cronley, DC Houghton Journal of Consumer Psychology 12 (4), 353-361, 2002 | 93 | 2002 |
