Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 2131 | 2021 |
Social media marketing: Who is watching the watchers? J Jacobson, A Gruzd, Á Hernández-García Journal of retailing and consumer services 53, 101774, 2020 | 450 | 2020 |
Hungry for the job: gender, unpaid internships, and the creative industries LR Shade, J Jacobson The Sociological Review 63 (1_suppl), 188-205, 2015 | 159 | 2015 |
You are a brand: social media managers’ personal branding and “the future audience” J Jacobson Journal of Product & Brand Management 29 (6), 715-727, 2020 | 155 | 2020 |
The state of social media in Canada 2017 A Gruzd, J Jacobson, P Mai, E Dubois Gruzd, Jacobson, Mai, & Dubois.(2018). The State of Social Media in Canada, 2017 | 96 | 2017 |
Sustainable fashion social media influencers and content creation calibration J Jacobson, B Harrison International Journal of Advertising, 1-28, 2022 | 94 | 2022 |
Journalists’ use of social media to infer public opinion: The citizens’ perspective E Dubois, A Gruzd, J Jacobson Social science computer review 38 (1), 57-74, 2020 | 93 | 2020 |
Social media for social good or evil: An introduction J Hemsley, J Jacobson, A Gruzd, P Mai Social Media+ Society 4 (3), 2056305118786719, 2018 | 85 | 2018 |
Employees as influencers: measuring employee brand equity in a social media age D Smith, J Jacobson, JL Rudkowski Journal of Product & Brand Management 30 (6), 834-853, 2021 | 59 | 2021 |
Social media and mHealth technology for cancer screening: systematic review and meta-analysis A Ruco, F Dossa, J Tinmouth, D Llovet, J Jacobson, T Kishibe, N Baxter Journal of medical Internet research 23 (7), e26759, 2021 | 56 | 2021 |
Predicting social media engagement with computer vision: An examination of food marketing on Instagram M Philp, J Jacobson, E Pancer Journal of Business Research 149, 736-747, 2022 | 52 | 2022 |
Aging with technology: Seniors and mobile connections J Jacobson, CZ Lin, R McEwen Canadian Journal of Communication 42 (2), 331-357, 2017 | 48 | 2017 |
Understanding communities in an age of social media: the good, the bad, and the complicated A Gruzd, J Jacobson, B Wellman, P Mai Information, Communication & Society 19 (9), 1187-1193, 2016 | 46 | 2016 |
Cybervetting job applicants on social media: the new normal? J Jacobson, A Gruzd Ethics and Information Technology 22 (2), 175-195, 2020 | 41 | 2020 |
Movember: Twitter conversations of a hairy social movement J Jacobson, C Mascaro Social Media+ Society 2 (2), 2056305116637103, 2016 | 35 | 2016 |
Cybervetting and the public life of social media data A Gruzd, J Jacobson, E Dubois Social Media+ Society 6 (2), 2056305120915618, 2020 | 28 | 2020 |
Stringtern: springboarding or stringing along young interns’ careers? J Jacobson, LR Shade Journal of Education and Work 31 (3), 320-337, 2018 | 24 | 2018 |
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram J Jacobson, J Hodson, R Mittelman Technological Forecasting and Social Change 174, 121226, 2022 | 23 | 2022 |
Networked influence: An introduction J Jacobson, A Gruzd, P Kumar, P Mai Social Media+ Society 5 (3), 2056305119865473, 2019 | 19 | 2019 |
Social media and society: Introduction to the special issue A Gruzd, J Jacobson, B Wellman, PH Mai American Behavioral Scientist 61 (7), 647-652, 2017 | 18 | 2017 |