| B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics M Juntunen, E Ismagilova, EL Oikarinen Industrial Marketing Management 89, 630-641, 2020 | 116 | 2020 |
| Micro-Enterprise's Digital Marketing Tools for Building Customer Relationships. T Nikunen, M Saarela, EL Oikarinen, M Muhos, L Isohella Management (18544223) 12 (2), 2017 | 98 | 2017 |
| Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z G Shams, MA Rehman, S Samad, EL Oikarinen Journal of Financial Services Marketing 25, 1-13, 2020 | 80 | 2020 |
| Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo Journal of Business Research 123, 126-139, 2021 | 75 | 2021 |
| Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction M Söderlund, EL Oikarinen European Journal of Marketing 55 (13), 94-121, 2021 | 61 | 2021 |
| The happy virtual agent and its impact on the human customer in the service encounter M Soderlund, EL Oikarinen, TM Tan Journal of Retailing and Consumer Services 59, 102401, 2021 | 47 | 2021 |
| Linking concepts of playfulness and well-being at work in retail sector S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ... Journal of Retailing and Consumer Services 43, 226-233, 2018 | 44 | 2018 |
| The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness I Stefan, P Hurmelinna-Laukkanen, W Vanhaverbeke, EL Oikarinen Journal of Business Research 138, 360-373, 2022 | 43 | 2022 |
| Preferential treatment in the service encounter M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ... Journal of Service Management 25 (4), 512-530, 2014 | 36 | 2014 |
| Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension M Söderlund, EL Oikarinen Journal of Retailing and Consumer Services 42, 55-64, 2018 | 35 | 2018 |
| Perceptions of digital marketing tools in new micro-enterprises L Isohella, EL Oikarinen, M Saarela, M Muhos, T Nikunen MakeLearn 2017: Management Challenges in a Network Economy: Proceedings of …, 2017 | 30 | 2017 |
| The effects of humour in online recruitment advertising EL Oikarinen, M Söderlund Australasian marketing journal 24 (3), 180-186, 2016 | 26 | 2016 |
| 2, 3-Butanedione monoxime (BDM) increases initial yields and improves long-term survival of isolated cardiac myocytes T Kivistö, M Mäkiranta, EL Oikarinen, S Karhu, M Weckström, LC Sellin The Japanese journal of physiology 45 (1), 203-210, 1995 | 22 | 1995 |
| Jokes in the store and its effects on customer satisfaction M Söderlund, EL Oikarinen, EL Heikka The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017 | 17 | 2017 |
| You are joking, right?—Connecting humour types to innovative behaviour and innovation output P Hurmelinna-Laukkanen, K Atta-Owusu, EL Oikarinen International Journal of Innovation Management 20 (08), 1640021, 2016 | 14 | 2016 |
| Categorizing humorous employer brand message in a small company’s online job ads EL Oikarinen, S Saraniemi Corporate Reputation Review 19, 198-218, 2016 | 14 | 2016 |
| The hard-working virtual agent in the service encounter boosts customer satisfaction M Söderlund, EL Oikarinen, TM Tan The International Review of Retail, Distribution and Consumer Research 32 (4 …, 2022 | 13 | 2022 |
| Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media EL Oikarinen, J Sinisalo International Journal of Internet Marketing and Advertising 11 (1), 22-43, 2017 | 12 | 2017 |
| Relationships of playfulness, work engagement and innovative performance P Hurmelinna-Laukkanen, S Alatalo, EL Oikarinen, T Vuorela, H Ahola, ... European Conference on Innovation and Entrepreneurship, 273, 2016 | 7 | 2016 |
| The boundaries of a small company’s human voice: insights into dark humour in internet recruitment advertising EL Oikarinen Corporate Reputation Review 26 (3), 223-241, 2023 | 5 | 2023 |
Pia Hurmelinna-LaukkanenProf. Marketing, International Business Management, University of Oulu Business School在 oulu.fi 的电子邮件经过验证
