Strategic brand concept-image management CW Park, BJ Jaworski, DJ MacInnis Journal of marketing 50 (4), 135-145, 1986 | 4572 | 1986 |
Consumer Behaviour: Asia-Pacific Edition WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey Cengage AU, 2017 | 4354 | 2017 |
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands M Thomson, DJ MacInnis, C Whan Park Journal of consumer psychology 15 (1), 77-91, 2005 | 4130 | 2005 |
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci Journal of marketing 74 (6), 1-17, 2010 | 3133 | 2010 |
Information processing from advertisements: Toward an integrative framework DJ MacInnis, BJ Jaworski Journal of marketing 53 (4), 1-23, 1989 | 2044 | 1989 |
The role of imagery in information processing: Review and extensions DJ MacInnis, LL Price Journal of consumer research 13 (4), 473-491, 1987 | 2044 | 1987 |
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads DJ Maclnnis, C Moorman, BJ Jaworski Journal of marketing 55 (4), 32-53, 1991 | 1819 | 1991 |
A framework for conceptual contributions in marketing DJ MacInnis Journal of Marketing 75 (4), 136-154, 2011 | 1407 | 2011 |
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads DJ MacInnis, CW Park Journal of consumer Research 18 (2), 161-173, 1991 | 865 | 1991 |
Effects of store characteristics and in-store emotional experiences on store attitude C Yoo, J Park, DJ MacInnis Journal of Business research 42 (3), 253-263, 1998 | 853 | 1998 |
Reputation management as a motivation for sales structure decisions AM Weiss, E Anderson, DJ Maclnnis Journal of marketing 63 (4), 74-89, 1999 | 671 | 1999 |
Beyond attitudes: Attachment and consumer behavior CW Park, DJ MacInnis, JR Priester Seoul National Journal 12 (2), 3-36, 2006 | 621 | 2006 |
The effects of incidental ad exposure on the formation of consideration sets S Shapiro, DJ MacInnis, SE Heckler Journal of consumer research 24 (1), 94-104, 1997 | 509 | 1997 |
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me DJ MacInnis, VS Folkes Journal of Consumer Psychology 27 (3), 355-374, 2017 | 496 | 2017 |
Marketing jobs and management controls: toward a framework BJ Jaworski, DJ MacInnis Journal of Marketing Research 26 (4), 406-419, 1989 | 491 | 1989 |
What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang Journal of marketing 83 (4), 1-20, 2019 | 480 | 2019 |
What to say when: Advertising appeals in evolving markets RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich Journal of marketing Research 38 (4), 399-414, 2001 | 453 | 2001 |
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions CW Park, SY Jun, DJ MacInnis Journal of Marketing Research 37 (2), 187-202, 2000 | 453 | 2000 |
The brand attitude formation process of emotional and informational ads C Yoo, D MacInnis Journal of business research 58 (10), 1397-1406, 2005 | 441 | 2005 |
The disciplinary status of consumer behavior: A sociology of science perspective on key controversies DJ MacInnis, VS Folkes Journal of consumer research 36 (6), 899-914, 2010 | 416 | 2010 |