Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations A Zerfaß Springer-Verlag, 2010 | 611 | 2010 |
Strategic Communication: Opportunities and Challenges of the Research Area 1 D Holtzhausen, A Zerfass The Routledge handbook of strategic communication, 3-17, 2014 | 603* | 2014 |
Social media communication in organizations: The challenges of balancing openness, strategy, and management J Macnamara, A Zerfass International journal of strategic communication 6 (4), 287-308, 2012 | 583 | 2012 |
European communication monitor 2007 A Zerfass, A Moreno, R Tench, D Verčič, P Verhoeven Trends in Communication Management and Public Relations—Results and …, 2007 | 538* | 2007 |
Strategic communication: Defining the field and its contribution to research and practice A Zerfass, D Verčič, H Nothhaft, KP Werder Future directions of strategic communication, 159-177, 2020 | 526 | 2020 |
Unternehmensführung und öffentlichkeitsarbeit A Zerfaß VS Verlag für Sozialwissenschaften, 2004 | 378 | 2004 |
Innovation, communication, and leadership: New developments in strategic communication A Zerfass, S Huck International journal of strategic communication 1 (2), 107-122, 2007 | 299 | 2007 |
Internal communication and innovation culture: developing a change framework A Linke, A Zerfass Journal of Communication Management 15 (4), 332-348, 2011 | 242 | 2011 |
Creating business value through corporate communication: A theory-based framework and its practical application A Zerfass, C Viertmann Journal of Communication Management 21 (1), 68-81, 2017 | 210 | 2017 |
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe Á Moreno, C Navarro, R Tench, A Zerfass Public relations review 41 (2), 242-253, 2015 | 207 | 2015 |
Handbuch Unternehmenskommunikation M Piwinger, A Zerfaß Springer-Verlag, 2007 | 207 | 2007 |
Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration A Zerfaß Handbuch Unternehmenskommunikation, 21-70, 2007 | 194 | 2007 |
Strategic communication–pillars and perspectives of an alternative paradigm DR Holtzhausen, A Zerfass Organisationskommunikation und public relations: Forschungsparadigmen und …, 2013 | 193 | 2013 |
Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling A Zerfaß Handbuch Unternehmenskommunikation: Strategie-Management–Wertschöpfung, 21-79, 2014 | 188 | 2014 |
Die neuen Meinungsmacher A Zerfaß, D Boelter Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien, Graz 1, 2005 | 186 | 2005 |
Communication excellence: How to develop, manage and lead exceptional communications R Tench, D Verčič, A Zerfass, Á Moreno, P Verhoeven Springer, 2017 | 174 | 2017 |
How European PR practitioners handle digital and social media P Verhoeven, R Tench, A Zerfass, A Moreno, D Verčič Public relations review 38 (1), 162-164, 2012 | 164 | 2012 |
European communication monitor 2015: Creating communication value through listening, messaging and measurement. Results of a survey in 41 countries A Zerfass, D Verčič EACD-European Association of Communication Directors, 2015 | 156 | 2015 |
Corporate communication revisited: Integrating business strategy and strategic communication A Zerfass Public relations research: European and international perspectives and …, 2008 | 156 | 2008 |
Social media governance: Regulatory frameworks for successful online communications A Linke, A Zerfass Journal of Communication Management 17 (3), 270-286, 2013 | 152 | 2013 |