Artificial intelligence in journalism: A boon or bane? SK Biswal, NK Gouda Optimization in machine learning and applications, 155-167, 2020 | 57 | 2020 |
Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate? U Chakraborty, SK Biswal Journal of Promotion Management 26 (7), 943-963, 2020 | 41 | 2020 |
Application of artificial intelligence in advertising & public relations and emerging ethical issues in the ecosystem NK Gouda, SK Biswal, B Parveen International Journal of Advanced Science and Technology 29 (06), 7561-7570, 2020 | 26 | 2020 |
Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment U Chakraborty, SK Biswal Journal of Research in Marketing and Entrepreneurship 25 (3), 374-392, 2023 | 19 | 2023 |
The space of artificial intelligence in public relations: the way forward SK Biswal Optimization in machine learning and applications, 169-176, 2020 | 19 | 2020 |
Psychological empowerment of women entrepreneurs: a netnographic study on twitter U Chakraborty, SK Biswal Management Research Review 45 (6), 717-734, 2022 | 17 | 2022 |
Representation of women with disabilities in Hindi cinema SK Biswal Media Watch 8 (2), 67-74, 2017 | 15 | 2017 |
Exploring the role of citizen journalism in rural India SK Biswal Media Watch 10 (1), 43-54, 2019 | 12 | 2019 |
Disability, deficiency, and excess: A cinematic construction of disability in popular odia cinema SK Biswal Media Watch 10 (3), 723-736, 2019 | 8 | 2019 |
OTT Media Streaming in COVID-19 Lockdown: The Indian Experience SC Nayak, SK Biswal Media Watch 12 (3), 440-450, 2021 | 6 | 2021 |
Is digital social communication effective for social relationship? A study of online brand communities U Chakraborty, SK Biswal Journal of Relationship Marketing 23 (2), 94-118, 2024 | 5 | 2024 |
Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning U Chakraborty, SK Biswal Journal of Decision Systems 32 (4), 678-699, 2023 | 5 | 2023 |
Handbook of Research on Social and Cultural Dynamics in Indian Cinema SK Biswal, KS Kusuma, S Mohanty IGI Global, 2020 | 4 | 2020 |
Holistic approaches to brand culture and communication across industries S Dasgupta, SK Biswal, MA Ramesh IGI Global, 2017 | 4 | 2017 |
MOJO in development communication: Mediating social change and empowerment through mobile phones in India KS Kusuma, P Paul, SK Biswal Communicator 56 (2), 1-8, 2021 | 3 | 2021 |
Trends of Online News in Facebook SK Biswal, U Chakraborty SAMVAD 18, 79-83, 2019 | 3 | 2019 |
The Barbie Movie: The Emergence of a New Era for Branding U Chakraborty, SK Biswal SAGE Publications: SAGE Business Cases Originals, 2024 | 2 | 2024 |
Use of artificial intelligence and blockchain technologies in detecting and curbing fake news in journalism S Patnaik, SK Biswal AI-Based Metaheuristics for Information Security and Digital Media, 1-18, 2023 | 2 | 2023 |
Exploring Trauma Literacy Quotient Among Indian Journalists and a Way Forward in Post-Pandemic Era: A Case Study of India K Shilpa, A Kumari, MM Das, T Sharma, SK Biswal Journalism & Mass Communication Educator 78 (2), 267-288, 2023 | 2 | 2023 |
Portrayal of women in Bollywood item songs C Kamble, SK Biswal Littcrit 48 (1), 21-29., 2022 | 2 | 2022 |