Evolution of Blogs as a Credible Marketing Communication Tool. M Maurya Journal of Case Research 2 (1), 2011 | 36 | 2011 |
Willingness to pay for green products and factors affecting Buyer’s Behaviour: An empirical study N Zaidi, S Dixit, M Maurya, M Dharwal Materials Today: Proceedings 49, 3595-3599, 2022 | 12 | 2022 |
Equilibrating emotional intelligence and AI driven leadership for transnational organizations S Dixit, M Maurya 2021 International Conference on Innovative Practices in Technology and …, 2021 | 9 | 2021 |
AI power: making recruitment smarter S Dixit, N Sharma, M Maurya, M Dharwal Evolution of Digitized Societies Through Advanced Technologies, 165-180, 2022 | 8 | 2022 |
The phygital dimension: redefining rules of retail success through technological convergence M Maurya, S Dixit, N Zaidi, M Dharwal Evolution of Digitized Societies Through Advanced Technologies, 101-112, 2022 | 5 | 2022 |
Payments Process Privilege: Leveraging Fintech with TAM S Dixit, M Maurya, N Sharma, N Zaidi 2022 8th International Conference on Advanced Computing and Communication …, 2022 | 5 | 2022 |
Scarabaeus Sacer: an iconic green brand advocating sustainability in the era of digital economy and connectivity S Ghalwash, A Ismail, M Maurya Emerald Emerging Markets Case Studies 12 (4), 1-34, 2022 | 3 | 2022 |
Predictors of reuse and donation intentions of leftover food items: An empirical analysis N Zaidi, M Maurya, S Dixit, M Dharwal Vision, 09722629221115921, 2022 | 3 | 2022 |
Geographic Information Systems for an Intelligent Geo-Location Based Value Delivery Model M Maurya, S Dixit, N Zaidi, A Maurya 2021 International Conference on Technological Advancements and Innovations …, 2021 | 2 | 2021 |
Wat-a-Burger: Aiming for Growth in a Volatile, Uncertain, Complex, and Ambiguous (VUCA) Environment. VSM Navaneetha Krishnan S, Ashwin J. Baliga, Mohit Maurya Harvard Business School Publishing, 2023 | | 2023 |
HR 4.0 Practices in the Post-COVID-19 Scenario GS Sweta Dixit, Mohit Maurya, Pronod Bharatiya | | 2023 |
An Analytical Study of the Purchase Determinants of Hatchback Car Buyers of West Delhi–India A Sani, M Maurya, P Haldar Reimagining Global Marketing: Innovations Focused on the Digitalized World, 97, 2022 | | 2022 |
Antecedents of Panic and Rational Buying Behavior During Crisis Times: A Structural Equation Modelling Approach N Zaidi, M Maurya, S Dixit Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
Survey of Online Customer Experience MM P Haldar, AVN Rao Journal of Critical Reviews, 1304-1308, 2020 | | 2020 |
" Maggi Muddle"-Failing the Test of Consumer Trust. M Maurya Vilakshan: The XIMB Journal of Management 14 (2), 2017 | | 2017 |
SUBHIKSHA- The Descent of Indian Discount Retail Prodigy M Maurya Vilakshan, XIMB Journal of Management 12, 127-143, 2015 | | 2015 |
Benchmarking Public Private Partnerships to Understand Challenges in Indian Road Transportation Infrastructure M Maurya The IASMS Journal of Business Spectrum, 2015 | | 2015 |
Using quick response codes for consumer-initiated marketing communication strategy M Maurya Journal of Digital Media Management 1 (3), 282-295, 2012 | | 2012 |